With the current market conditions it’s likely that if your home has been on the market, you might have had a price reduction. What’s interesting is where you end up. Look at the prices, are you Wal-mart priced?
What’s Wal-Mart pricing? We all know that the tried and true method to get us to buy something is to price it at what the seller wants, say $5 then knock a penny off, to $4.99. Our mind says, “Aha, $4!” when we just paid $5 for the item.
Well some agents and home owners have the funny misconception that Wal-mart pricing is the way to go with homes. The fact is that Walmart pricing absolutely works for home buyers too. It works, against you because of one key difference…
AT WALMART, YOU DON’T NEGOTIATE.
So buyers see your price at $399,900 and they think, “Great it’s $399K.” At a bare minimum, you’ll be getting an offer less $900.00.
It actually goes much further then that. This is not simply some idea that I’ve come up with (although I would not fault you if you thought that). No, this concept has actually been backed up by Cornell University.
Using data from 27,000 real estate transactions in two U.S. markets, they found that buyers paid higher prices when asking prices were more exact [like rounded numbers].
People learn to associate precision with smaller magnitudes, wrote the resarch team led by Manoj Thomas.
Furthermore, with this new generation of home buyers using the internet, it makes absolutely no sense to ever list your home at a price that does not take advantage of this.
A home priced at $324,900 will only appear for hom buyers searching $325K and down. However, if the home were correctly priced at $325K, home buyers from $350K (in a search from $350 to $325K) and under would see this home. The reason for this is that most internet search engines use 10’s and 25’s, not 99’s.
So next time you get ready to put your home on the Atlanta Real Estate market, be sure not to price it like good ole’ Sam Walton would.